In February 2010, the John Molson Undergraduate Case Competition played host to 100 students and Coaches from 20 renowned schools from around the world. This event impacted students from wide reaching parts of Canada, the United States, Thailand, Hong Kong, Singapore, Ireland, Hungary and China.

Furthermore, about 40 ambassadors and volunteers from the John Molson School of Business were able to experience an international case competition, an opportunity that few students are ever afforded in their undergraduate career. This iteration of the event was particularly important because it was the second time that it operated under the JMUCC banner. While the previous year’s competition served to gather interest and credibility for the event, this year’s competition aimed to develop an image of prestige, quality, and being forward-looking. It was therefore crucial that this year was able to attain the level it hoped for, in order to successfully establish the desired image of the competition.

At this time, the JMUCC was a young player amongst many well-established international case competitions, but is poised to become a leader, due mainly to its innovative stance. While most international case competitions have either a series of 3-hour cases or a 24-60 hour research case, JMUCC has combined both of these into an unparalleled event consisting of three 3-hour cases and one 24-hour case. Furthermore, it is the only such event to provide a truly “all-inclusive” experience, with each meal being included and a social activity planned for each night.

Years funded: 2009-10

Amount allocated: $2,000.00

Project leader: Elliot Altilia


Leave a comment